OasisVRX
Project Involvement
- Sole designer & website project manager for project redesign and ongoing website updates
- Built and designed a revised website experience based on user interaction and feedback
- Point of Contact for the client's day-to-day communications over a 3+ year period
Project Highlights
- 48% increase in online bookings
- 85% increase in average session duration
- 8.77% decrease in bounce rate
Project Overview
The Goal: After working with the client on an initial website redesign and offering continuous support over a 3 year period, we identified 2 critical areas of improvement for their website, educating the user and streamlining the booking process.
The Pain Points
Problem #1: Low general knowledge for Virtual Reality (VR) Arcades.
Problem #2: Booking was tedious and confusing.
The Process
Scope of Work: This process began with a deep dive into competitors such as Top Golf and iPlay America. I compiled their user journeys into our SOW which outlined key improvements, inspirations, and sitemaps. Working with their new POS system, a timeline was set for launch.
The Nitty Gritty: After working with OasisVRX for 3 years, the data pointed to their most profitable return and frequent purchaser being group activities. Drawing inspiration from companies such as Top Golf and iPlayAmerica, Oasis’s online presence was re-constructed to cater to group-based activities.
First, the homepage was reworked to include each of their main offerings, easy-to-digest information explaining the experience, and a supplemental video to support the language. This formula was duplicated for each offering and carried throughout the website with an emphasis on video usage to explain the VR mechanics. Next, the focus shifted to a booking system that explains as you purchase. This creates a funnel effect from each booking start point, where a service is selected, then brings you to an explanation page where you can choose which experience to book during the service. The final step lands the user on a selection page for the length of the booking or how many group members will be attending.
